In the autumn of 2010, in the city of Kharkiv, at the Radmir Expohall exhibition complex, Internet project owners, search engine promotion and Internet marketing specialists from all cities of Ukraine will gather to discuss the current state of the market and identify new directions and prospects. The occasion was the II Annual Conference on Search Engine Optimization and Website Promotion on the Internet — Optimization.com.ua — 2010. The conference was organized by Promodo company, which over 6 years of its work has established itself as a professional player in the Internet services market and an active organizer of thematic events.
Conference "Search engine optimization and website promotion on the Internet" (www.optimization.com.ua ) will be held on October 15-16, 2010 in Kharkiv.
This is a specialized event for professionals in the field of Internet marketing and information technology, which allows to unite the interests of owners of Internet projects, representatives of search engines and specialists providing services in the field of Internet marketing, covering key issues and solutions in the field of advertising, marketing, creation and promotion of online business on the Internet.
The main issues of this year's conference:
Within the framework of the section "Website promotion and search engine optimization" this year, trends in the development of the Internet advertising and search engine market in Ukraine will be discussed. A number of reports will touch upon the issues of creating websites, their convenience and structure.
Contextual advertising will not be ignored either – the most popular type of advertising for many sites. As part of the "Contextual Advertising" section, conference participants will learn about new products in this area, tools for evaluating and configuring advertising campaigns.
The third section "Evaluating the effectiveness of promotion, working with numbers, social media" will reveal the professional aspects of working in the network. Particular attention will be paid to evaluating the effectiveness of various traffic sources of Internet sites, the principles of project promotion in specified geographical regions. Several reports will be devoted to the promotion of sites in social networks and working with the audience of social media in order to promote the brand on the Internet.
In parallel with the main program, a series of free master classes in four main areas from the best masters of the industry will be held this year:
• Effective work with contextual advertising;
• Google.Analytics – methods for solving complex marketing tasks;
• Website promotion in the western segment of the network;
• The impact of usability on the success of website promotion.
Invited to participate: leaders in the field of website creation and promotion, representatives of search engines, the main contextual advertising systems, as well as clients who successfully use integrated Internet marketing in their business. Specially for the exchange of professional experience, foreign specialists were also invited to participate.
Among the speakers: Maxim Spiridonov (PTS "Reuber, Germany), Alexander Olshansky (Imena.ua, Ukraine), Igor Ashmanov (Ashmanov and partners, Russia), Alexander Sadovsky(Yandex, Russia), Sergey Petrenko (Yandex, Ukraine), Dmitry Sholomko (Google, Ukraine), Marina Nadejda (Google, Ireland), Sergey Lyudkevych (RBS, Russia), Dmitry Satin (UsabilityLab, Russia), Roman Pilavin (Promodo, Ukraine), Vladislav Flaks (OWOX, Ukraine), Roman Rybalchenko (Seo studio Ukraine), Damir Khalilov (GreenPR, Russia) and many others.
Supported by:
The conference is held by Promodo, with the support of leading Internet companies OWOX.ua , Seo-Studio.com.ua , Mail.ru , Imena.ua , well-known internet sites Free-lance.ru , Weblancer.net , Searchengines.ru . General Information Partner: Yandex. General sponsor of the conference: online supermarket Raketa.ua .
The official website of the conference: http://www.optimization.com.ua/conference/2010 /
Twitter feed: @OptimizationUA
For more information, you can contact the conference coordinator, Plakhova Nadezhda: mob. +38(050) 133-04-46 (from 10:00 to 20:00), [email protected] .
