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Trickben.com » Browsers » Chrome has started to transfer data about user interests to third-party sites

Chrome has started to transfer data about user interests to third-party sites

29 Jan 2024, 00:04, parser
0 comments    1 Show

Chrome has gradually started to implement New in Chrome 115 / Chrome Developers Blog Topics API is a new tool for targeted advertising that helps sites offer ads according to the user's interests.

The Topics API began to be distributed with the release of Chrome 115 in July, and by September it had already appeared to many users — although not all. If you missed the notification with suggestions for setting up the function, then it turned on automatically for you. This is expressed in three parameters:

  • Sites may ask Chrome for topics you've been interested in over the past month to personalize your ads.
  • Sites themselves can recommend Chrome themes that the user was interested in when browsing the pages, so that other sites can offer ads on these topics.
  • The browser may share anonymized data about you so that the site can evaluate the effectiveness of advertising.

If you do not want third-party sites to receive information about your interests, you can disable targeted advertising by topic. To do this, just go to the Chrome settings section "Privacy and security" → "Privacy in advertising". You can also paste chrome://settings/adPrivacy into the search bar for a quick transition.

Screenshot: Lifehacker

Here we are interested in two parameters: "Advertising themes" and "Advertising offered by websites". Click on them and switch the switch from the top to the inactive application. At the same time, you can disable the "Evaluation of the effectiveness of advertising" to complicate the life of marketers a little. If you are satisfied with the idea of targeted advertising, but you do not want to see offers on specific topics, you can disable them or add them to the "Blocked" section.

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