Many entrepreneurs, unfortunately, never reach the third command from this catch phrase. They carefully build a business strategy, seek resources, but never move on to real action. When it constantly seems that the market is not ready, and you are waiting for the right moment, you can stay in place, waving after the competitors who are filling cones, but moving forward. Everyone makes mistakes, but mistakes can be corrected. What cannot be done is to return the lost time.
There is a rule regarding investments, income and achieving break-even: all this will require twice as much money and time than you expect. Being cocky and thinking positively is normal. Moreover, you wouldn't become an entrepreneur if you didn't think that way. It is important to plan for success, even if it is not possible to invest in full. After all, what's wrong if you get more than you expected?
We have all heard beautiful stories that an entrepreneur received multimillion-dollar venture capital by sketching the essence of his idea to investors in a cafe on a napkin. But the truth is that it is much more common for aspiring businessmen to rent a corner from friends, eat instant noodles and save every ruble to invest it in the business. Do not despair if you have not yet met your "golden antelope" in the form of an investor. Keep working hard in this direction — over time, your efforts will pay off in full.
Not all investors are trustworthy. Many people do not want to invest money in your company at all, but simply seek to promote their services. Are you sure that you need an international law consultant or a certified auditor when the boat of your business is just setting sail? Remember: your time is priceless. Use it wisely, meet people who are really interested in investing in your project.
When a business is in its infancy, building up and strengthening professional ties plays a special role. No matter how good your product is and no matter how brilliant your marketing is, networking brings much more benefits at first. Visit niche exhibitions, participate in conferences, meet people and try to be useful to them. You will be surprised how many doors will open in front of you. Businessmen are more willing to consider commercial offers from people with whom they have already crossed paths, who have proven themselves well and who are being talked about in their environment.
A person's success is not always equivalent to his intelligence. Those who have been able to accumulate intelligent people around them are truly successful. Try to hire the best professionals, even if you have to give up your own salary for this. Good employees are the locomotive of a young company, rapidly accelerating its growth rate.
You will have extremely successful and extremely unsuccessful days. Business is like a roller coaster — the rise inevitably replaces the decline. The good news is that the opposite is also true: problems and troubles are replaced by new contracts, successful deals, and so on. It is important to move forward all the time.
And that's why you shouldn't rest on your laurels for too long. You need to rejoice in success and praise yourself and your team for it, but do not forget that in order to grow another step, you will have to work hard and overcome difficulties again.
Doing business, you get invaluable experience. You will have to learn a lot, get to know yourself and people from new sides. Believe me, few find the courage to start their own business from scratch. No matter what stage of growth your company is in, look back and appreciate what you have achieved. Progress will motivate you for further activities. But the main thing is to be able to enjoy the process of achieving this progress.
