In 2023, Roblox became the most downloaded mobile game in Russia — it has 10 million installations per year. They write about it Roblox became the most downloaded mobile game in Russia in 2023 / Vedomosti Vedomosti with reference to the data of the analytical company data.ai (formerly App Annie).
In second place in popularity is the anime—style character creation simulator Gacha Life 2, in third place is the iconic Subway Surfers.
In 2023, Russians began to be more actively interested in strategies (+22%), "three in a row" (+12%), hyper-casual games (+11%) and puzzles (+7%). In total, the number of mobile game installations from the App Store and Google Play among Russian users amounted to 2.73 billion — 4% more than a year earlier.
Analysts did not disclose data on Russians' spending on mobile games: due to sanctions, stores had to limit the possibilities of monetization of projects and payment for purchases in games. To circumvent the restrictions, many players from Russia switched to accounts in neighboring regions (Kazakhstan, Uzbekistan, Armenia), where there are no restrictions. As a result, revenue growth was observed in these countries in 2023, but not in Russia.
