Experts of the international marketing agency Kantar conducted a study among 2,570 young and middle-aged people and found out what streaming music services they use after leaving foreign platforms.
most Often, the former Google, Apple and Spotify have selected the "Yandex. Music". It was switched to:
In second place in popularity among the newly minted users was the VK Music platform, followed by MTS Music and Sound. And 14% of users of the departed streams switched to pirated resources.
Among the main qualities that former customers of foreign services paid attention to were recommendation algorithms, the availability of a free version of the platform and additional streaming in the subscription. For example, new users of Yandex and VK often attributed to the advantages of involvement in the ecosystems of companies.
Kantar also noted:
And what service do you use now? Write in the comments.
