The author of the Silicon Valley Insider resource, Preethi Dumpala, analyzed the data proposed by the research company Generator Research and the Electronista web resource, and made the following conclusion. According to researchers, which is supported by Dumpala, Apple Corporation will take the place of the leader in the smartphone market by 2013, displacing Nokia from the pedestal.
At the moment, Nokia is the market leader, the company owns a 40% share of it. According to forecasts, this share will decrease to 20%, while Apple will own a third of the market. By 2011, Apple will catch up with Nokia in terms of sales, and 77 million iPhones will find their owners.
Why are researchers so confident about Apple? In the case of the iPhone, consumers are also interested in the smartphone app store. With the release of new applications, more and more buyers are interested in the iPhone, and vice versa: becoming the happy owner of such a phone, it is a sin not to take advantage of all its possible features and equip it with all applications. In addition, the audience of buyers of Apple products has an impressive size and has growth potential. Especially if iPod and smartphone fans are offered a hybrid of these gadgets.
What are the problems of the Finnish phone manufacturer? The Apple and Nokia markets are too different from each other. Smartphone sales are definitely not the area in which Nokia gets its main profits. In addition, it is difficult for the Finnish company to cope with competition, because only after a year and a half it was able to release a rather short iPhone analog and recently created a new touchscreen smartphone – N97. Finally, Nokia is unlikely to be able to compete with the App Store – an online store of iPhone apps - even by creating a similar Ovi Store.
