REVIEW: "Resonate. Capture the audience with your vivid story", Nancy Duarte

Regardless of what results in you having the opportunity to talk about your passion — at work, or in another line, there will definitely come a moment in your life when a clear message of some idea will play an important role in shaping who you will become and what legacy you will leave behind.

I've had such a moment more than once, and, unfortunately, it turned out that I can't talk about my work or about my own projects in any way intelligibly, despite the fact that I like what I do.

That's the catch: both eyes are burning, and hands are doing, but ideas do not spread beyond one person, the necessary contacts are not established, and so on.

To presenters who don't know about Nancy Duarte's books yet, I shout, it's a Must Have (and Slide:ology, and Resonate). You are unlikely to find more detailed, useful and systematic information on how to create a competent presentation or prepare an outstanding speech somewhere else. The author of the book, Nancy Duarte is a legend in the field of presentation creation. She is the founder and CEO of Duarte Design, one of the largest design companies in Silicon Valley and a recognized leader in the field of presentation creation and works with campaigns such as Adobe, Cisco, Google, Twitter, HP, Nokia and others.

I don't know how useful the book will be for people who don't have to speak at various conferences often. But I can definitely say that it was useful to me and I left it in my modest library.

Here are the main reasons why it is worth reading Resonate:

• First, you will understand how best to communicate your ideas. And you deliver them every day talking to other people.
• Secondly, you will learn a lot of informative information about the great speeches of great people, speakers such as Richard Feynman, Leonardo Bernstein, Martha Graham, Martin Luther King Jr. and others. All the speeches in the book are presented in the form of cases with detailed spark graphics of each (approx. iskrografik is a term introduced by the author of the book). You will see the visual structure of each of the speeches.

Of course, it is impossible to fully present the book in a small review, but I will definitely give you some keys.

— You will learn that it is impossible to build a very good presentation based only on facts. You will learn how to analyze the audience before the speech and organically include emotions in your presentation.
— You will understand why the performances of egocentric people are usually ineffective.

— You will learn to present information as an exciting story.

With the introduction of history, the effectiveness of the presentation increases exponentially.

— Create a competent structure by borrowing useful knowledge from screenwriters and learn what the Sid Field paradigm is and how it can be useful to you when preparing your speech.

Presentations have the same potential to hold the interest of the audience as good movies.

— Learn more about the types of argumentation, using which, as Aristotle claimed, you can convince the audience and many other important information when making a presentation or preparing a speech.

For those who are interested in the book, it will be useful to visit the website of the publishing house "Mann, Ivanov and Ferber" and look at excerpts from Resonate, as well as the table of contents, in order to more comprehensively present all aspects that are considered in the book.

Useful tip

"A single idea born in your head can change the world." Take your time to learn how to present your ideas infectingly cool. It's definitely worth it.

«Resonate. Capture the audience with your vivid story", Nancy Duarte

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