The publishing house "Mann, Ivanov and Ferber" is famous for publishing high-quality business literature. In this case, the book was even written by one of the "founding fathers" of the publishing house, Igor Mann.
It has earned my attention simply by the fact that the publishing house conducts, in my opinion, a successful marketing policy, creating the image of the most useful publishing house in this field. But let's move on to the actual book.
In order not to torment you, I will say right away that the book is worth your time if you can influence the marketing policy of your company or have your own business that you would like to "promote". And such a thing can be just your blog. If you take the matter seriously, then the tips from the book will come in handy. The only question is, will they pay off in the case of a blog? But it's up to you.
This book is primarily written for the owner, shareholder or top manager of a company (small and medium-sized businesses) who is interested in finding out what marketing tools to use when there is no budget or practically no, or simply do not want to spend money on marketing.
Igor Mann
I would encourage you to consider the book as a set of tips: it does not have a connected "plot". But you can easily select the area where you would like to make a breakthrough from the table of contents. This is a business directory, a kind of adviser and a file of "tricks" that can be consistently applied to improve the marketing of a product or yourself. Articles have a clear structure that makes it easier to get information when reading inconsistently.
Little things are important. The power of small things is that there are many of them. Collect more "chips", quickly implement them, and you will get an effect that will not even be from the introduction of an expensive and long-term project.
Many of the tips will seem obvious to you, others familiar, the following ones are silly. The important thing here is not your attitude to them, but the experiment and its results. They should be. Before you judge, try it. My recommendations: quickly read the book once (it's short), and then write down the area where you need to advance first and choose the advice you'll start with. After a while, move on to the next area or board in the same area.
Igor Mann, "Marketing without a budget"
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